Sunday, November 25, 2007
A Business Networker's Facebook Frustration
My friends and colleagues have been telling me this in increasing numbers over the past few months. Over that time, I've escalated from using Facebook in a social environment with friends, to Facebooking when I'm alone, and finally- using Facebook in the office. Last week, I sneaked back to my desk in between meetings to see if new "Posted Items" were out (This one was too good to pass up). I was uploading photos of Thanksgiving dinner before I had a chance to digest the turkey.
And like any junkie, I justify getting my fix. My excuse is that recruiting, like job seeking- is all about networking, and as I've pointed out before, Facebook has LinkedIn in its sites as the business networking platform of choice. They've committed to allowing users to parse their friends into groups (ala plaxo pulse), in order to control who sees what content. They've been so attuned to user feedback that they announced they were taking the mandatory word "is" out of the status template.
But since Facebook announced the Microsoft investment, and Google launched OpenSocial to compete with Facebook Apps, the user experience has taken a back door to developing revenue streams like Facebook Ads and Company Pages.
Don't get me wrong... I'm a big believer in revenue- but since my Conduit days, I've believed that the user experience comes first and the rest will fall into place. There is a fine line between ignoring revenue, and alienating your users in the process of developing it.
While changes like friend grouping, ads, and company pages, are all potential business networking tools, only the commercial aspects (read sellable real-estate) are being developed in priority mode. You can build a company page, and you can buy ads for that page, but it won't show up in the free search results even with the right keywords. You can buy advertising in the news feed, but you cannot yet segment your feed so that the resulting hits see only your professional information.
I love Facebook. I'd buy stock tomorrow if it were available. In fact, if their equity position were a bit stronger I'd buy Microsoft just to get in. But until the user moves ahead immediate cash on the development priority, I'm going to continue using LinkedIn for most of business networking needs. As a leisure user, I'll continue using Facebook because the network is closed.
But if OpenSocial manages to take hold before Facebook gets back to serving its user base, and other containers begin to successfully use openID to aggregate user data from multiple networks in a single location, users may start to see the option to manage a single network with multiple feeds leveraging the best features of each network as a better alternative.
Monday, November 19, 2007
Everything I Know About Recruiting I Learned From Alex Rodriguez
As you may have guessed, there is not much to do in Wild Rose, and even the radio is quite shoddy- but every Sunday night at 9 we managed to catch 15 minutes of Steve Martin doing stand-up. Not Father of the Bride/Bringin Down the House sit-com-y type junk that he did in the 90s, but 1970s SNL quality stuff from when he was still funny.
And that's when I heard his bit called "Everything I Know About Sex, I Learned From the Neighborhood Dogs." Most of what he said can't be re-printed in this family friendly environment, but I can tell you that the number one lesson was, "No matter how much she kicks screams and bites- NEVER let go of her leg." :)
I'm pretty sure I haven't thought about that act in about 20 years. But, as I read this article about Alex Rodriguez, who will spend the rest of his career playing 3B for the New York Yankees, I found myself playing Steve Martin's game- learning about one set of behaviors from a second, unrelated set.
In the last month Arod has made every conceivable job-seeker mistake- and a couple of great moves worth roughly $275MM over the next 10 years. So now I can safely say that everything I know about recruiting I learned from Alex Rodriguez.
For those of you who may not know the background, I'll give you the short-short version. In 1992, super-agent Scott Boras signed then-high school senior Alex Rodriguez as a client. Rodriguez, or "ARod" as he is known, was drafted by Seattle Mariners, and played his first 7 seasons there before leaving as a free agent in following the 2000 season.
He apologized to the fans of Seattle for leaving, explaining that he wanted to compete for a championship, and Seattle had allowed All-stars Randy Johnson and Ken Griffey Jr. to leave the team, leading him to believe that Seattle could no longer be competitive.
Boras put together what is now known as "The Manifesto"- a statistical document projecting, based on ARod's first seven seasons of production, that he would break every meaningful offensive category in Baseball by the time he retired (including nose hair- thanks Bob "Just a bit outside" Euker).
That Winter, Tom Hicks, owner of the Texas Rangers, gave him a 10 year $252MM contract, which eclipsed the previous pro sports ceiling of $126MM set by Kevin Garnett of the Minnesota Timberwolves. This deal included a player option for the last three years- meaning that Alex could simply walk away after 7 years, AKA, at the conclusion of last season.
Texas finished last each of ARod's 3 seasons there, an aggregate 99 games out of first place, largely because so much capital was tied up in his contract that Texas had no money left to spend on a supporting cast. ARod continued to shatter record pace on most batting statistics.
Prior to the 2004 season, ARod forced a trade to the New York Yankees, in which Texas would continue to subsidize $7MM/year of his salary for the balance of his contract. The same Yankees who had won 4 of the previous 7 world series, appearing in 6, and one of the only teams able to pay his salary. ARod agreed in the process to move from SS to 3B to accommodate New York's superstar Derek Jeter.
You see, ARod wanted to win.
In 2004, the Yankees lost the American League Championship Series after leading 3-0, and ARod was criticized for slapping Bronson Arroyo, perhaps the defining moment of his time with the Yankees. The Yankees have lost in the first round of the playoffs in each of the three years since.
Riddled by poor performance in the playoffs, envied for his rich contract, and compared, unfairly in my view, to iconic performances by "True Yankees" like Derek Jeter and Reggie Jackson, ARod has been considered a disappointment by many fans in New York for underperforming in "clutch" situations. Statistically focused analysts like FireJoeMorgan and BaseballProspectus point out that "Clutch" opportunities make up a small sample size, and that ARod is statistically the best player in our generation, and possibly of all time. Professional baseball teams are run by people who act a lot more like stat-heads than fans.
In 2007 the Yankees would not have made the playoffs without Rodriguez's second MVP season in 4 years, and ARod won over a lot of the fans in the process, but another weak playoff performance left some openly questioning if he could bring the yankees a championship.
Which brings us back to the conclusion of this season, to his agent Scott Boras. Once again armed with a manifesto, Boras was determined to test the market. Word began to leak a few hours before game 4 of the World Series that ARod would opt out of the final three years of his contract, costing the Yankess $21.3MM in subsidies from Texas, and ensuring that the Yankees would not hit Boras's target figure of $300MM for 10 years.
This was also a few hours before anyone in Rodriguez's camp tried to contact anyone in the Yankees front-office. A few hours later, after leaving a voicemail message on GM, Brian Cashman's voicemail, Boras leaked this report *during* the game. You could call this a violation of baseball etiquette. Which would be similar in its understatement to calling passing gas in the Oval Office a violation of White House etiquette.
The Yankees announced that he was done in New York, and they would not negotiate with him.
Then a funny thing happened. No one else talked to him. The Red Sox, Marlins, Dodgers, Angels, & Cubs, all considered to be contenders for his services, simply didn't return Boras's calls.
Many, myself included, believe that the owners colluded to ensure that Rodriguez's salary would be depressed so as not to artificially inflate salary expectations around the league.
And ARod, through his friend Warren Buffett, reached out to some fund managers at Goldman, who is a major investor in George Steinbrenner's ownership consortium, and began to negotiate directly with the Yankees, bypassing his agent in the process. They have agreed in principal to a 10 year $275MM deal (The $300MM the Yankees had expected to offer less Texas's forfeited subsidy, and a penalty for disloyalty), which is once again the largest athlete contract in the history of professional sports, once again worth more than 1/4 of a Billion Dollars (Pinky to the lips Dr. Evil style), and ensures that the now 32-year-old Rodriguez will retire as a Yankee, all but guaranteeing him a championship and a core fan-base.
And now we get back to recruiting.
Rodriguez's biggest mistake was overvaluing the market. Even if you are the best of the best at what you do- and he is- when only 5 teams, which we'll call companies for the sake of comparison, can afford to employ you, and those same companies can by 65% of your production for 20% of the price, you have an ROI problem.
I'll write about this at length in a future post, but the impending private equity slow down will hurt consultants coming out of the market for exactly this reason. As PE investment contracts, the Private Equity firms will need to hire Consulting firms on fewer and fewer due diligence engagements, drying up a major source of consulting revenue. This will contract the firms pushing more skilled consultants into the market simultaneously than normal. Combine this with a contraction in private equity hiring, a favorite target for consulting alums, and you have talent market flooded with supply at fixed demand- meaning falling prices, or salaries in this case.
I'm advising the candidates I work with to get out now before the market floods, and doing that will require an honest assessment of your no-salary compensation and target roles.
Alex also fixed his mistake. His redemption came in the form of using his network! Every firm and every top-tier MBA program has an alumni portal. Use it. That's what it's there for! When ARod saw that the game was stacked against him, he changed the rules by using his network as an advantage. Networking is what recruiters do on your behalf, and it's what you should be doing on your own behalf.
Talk to alumni who have taken your career path. Find out what your options are form someone who is actually in the market. Use your network to find out what companies are currently hiring and what opportunities are right for you.
Finally, as I posted last week, the right recruiter relationship is everything. The wrong recruiter can be Scott Boras, promising you the moon, while weakening your market position. Identify a handful of tightly segmented firms that match your goals and experience (shameless plug coming...) like Hawkes Peers & Co., who focus exclusively on top MBAs and management consultants, and work with them to propel yourself to the top, as Alex Rodriguez did with Warren Buffett.
Thursday, November 8, 2007
Why Develop Recruiter Relationships and Why the Right One is Key
This is a must read for all executives and executives-to-be, so I'm re-posting it here.
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If you're accustomed to thinking of recruiters as a chromosome apart from telemarketers, think again. A good search consultant is your ally through flush times and lean.
Jay Gaines is president of New York-based retained search firm Jay Gaines & Company, whose clients include Morgan Stanley, Deutsche Bank, Barclays Capital and Freddie Mac. He says, "If you're in the ranks, you want to build career relationships with a couple of people in the recruiting world whose careers are going to grow parallel to yours. You really want to share information because recruiters can be a wonderful source of what's happening in the industry and a good source of advice."
Specifically, a recruiter can share market information, identify trends, spread the word about emerging jobs, help you think out of the box about your own career, and provide personal introductions to other professionals. And you can learn what you're worth on the market just in time for performance reviews.
In return, you'll proffer occasional information about what's happening in your sector or firm and about individuals who might make good candidates for a particular search. It's a win-win arrangement whether you're looking for a job or not—provided you find the right recruiter.
Putting Yourself on the Map
"A lot of job seekers think that getting attention is just a question of barraging people with resumes and endless telephone calls," says Allan R. Starkie, a partner at New York-based executive search firm Knightsbridge Advisors. Starkie counts UBS, Legg Mason and Commerce Bank as clients.
While Starkie says barrage tactics won't win you any friends, if your phone isn't ringing with recruiters vying for your attention—or even if it is—you would do well to take matters into your own hands. Here's what you can do to show you know what you're doing:
Approach a contingency recruiter. Because they're only paid for successful hires, contingency firms are more likely than their retained cousins to consider resumes that come over the transom. It's often easier to make human contact with contingency recruiters.
Ask for referrals from colleagues or friends. Janice Reals Ellig, co-chief executive of retained search firm Chadick Ellig, whose clients include Ctigroup, Capital One, The Guardian, and Deloitte & Touche, says, "One of the best ways to get on my radar is to be referred to me by someone I know, including clients, and I will make time to see the individual."
Research respectable firms operating in your area. Search the web or visit the library to consult the Directory of Executive Recruiters, which profiles practice areas, size, and salary level handled. If you earn at least $100,000, consider paying to register with the Association of Executive Search Consultants (AESC) database, BlueSteps. The AESC's members—retained search firms who agree to follow certain professional practice guidelines and ethics—routinely troll the database for candidates.
Make your approach. Send an introductory email to the search partner who handles your area at a particular firm. Follow up by phone no more than twice; don't nag—go to the next search firm on your list. If you do make contact, try to get a face-to-face appointment
Eyeball to Eyeball
Use your meeting with a search consultant to gauge his or her professionalism. Susan Teeman, president of contingency-search firm Teeman Perley Gilmartin, whose past clients have included Goldman Sachs, Bear Stearns, and Morgan Stanley, says, "Look at the office space. Ask about the person's experience with the Wall Street product they're handling, what kind of placements they've made and what firms they're dealing with."
If you're talking to a retained search firm, confirm that they belong to the AESC. It's not a deal breaker, but membership is a good indicator of professionalism.
You may find yourself opposite a less-than-professional recruiter. If she or he is sitting on a hot opportunity, you may still want to proceed after ratcheting down your expectations and setting a strict policy against sending your resume without permission.
Here's how to handle yourself at your initial meeting with a recruiter:
1. Be prepared to explain yourself—why you're different from all the other candidates, that is. Retained search consultant Ellig says, "I always ask, 'What do people say about you?' I want to hear in a concrete but not arrogant way what you've accomplished and what differentiates you. If you're going to be too shy about it, that's not good."
2. Know your product, understand the movement in the marketplace, what's going on at different firms on the Street and what's happening in your sector.
3. Don't talk negatively about prior bosses or companies, and don't divulge confidential or proprietary information. ("I don't know if I should be telling you this, but…").
Even if you don't fit a current opening, keep the long view in mind. Ask the recruiter for introductions to three people who might be helpful as you explore your options. Good search consultants know the value of introducing worthy clients to one another.
To wrap up an interview, ask if it's okay to email every 8 - 12 weeks to check on new searches. And send a thank you. Email is good—handwritten is better. Follow these steps and you may find your disciplined approach pays handsome dividends throughout the rest of your career.
Monday, November 5, 2007
We're Growing
I love the process, because sitting in the client's chair helps to give me insight from the other side of the table. What characteristics are must haves? Where can I compromise to get traction faster? How deep is my pipeline?
From a technology standpoint, I get to taste the cool-aide of our CRM. How well are candidates being vetted and parsed, how close to my spec are the submissions?
Being the client every once in a while makes me a better recruiter.
This also means more openings. We have more opportunities currently available for our candidates than ever before, and adding resources, means that we will have more bandwidth available to service our clients, and expand our job portfolio even further.
It's a good time to be sitting in the big chair at Hawkes Peers & Co. It's a GREAT time to be our candidate or our client.