Last week, Facebook released their latest stab in the dark at profile controls which recognize that some content is meant for your business "friends" and other content for your real friends.
LinkedIn is only a business platform, and Plaxo Pulse has done a pretty good job empowering its users to control content, but Facebook never has, and their latest attempt just doesn't cut the mustard.
Facebook has allowed you to change your privacy settings to control who sees your content by "Friend Group," and with unlimited friend Groups, this should give you pretty broad control. But here is why it doesn't work.
This blog gets imported to my Facebook profile. Most of my friends don't care. Last week I published a note about my family's Purim celebration, and I'm fairly sure most of my business contacts don't care.
So, while I can decide that my business contacts cannot see my pictures, I do not have the ability to choose privacy settings on an item by item basis. Without that control, this feature does not really address the underlying need.
I'm pretty close to inviting all of my Facebook business contacts to connect on LinkedIn, before removing them as Facebook friends. LinkedIn gets it. Facebook doesn't. And I use social networking to make me more efficient, not to bog me down with multiple profiles to juggle.
Suggestions?
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*UPDATE*
This topic just got unbelievable coverage on the economist. This is the first time in a long time that I read analysis so eloquently obvious that it got an immediate "Duh," yet so unconventional that it was followed almost immediately by a "Wow."
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